Wilfred Camilleri - Curriculum & Portfolio

December 2014 to Present : GSD MARKETING - The GeneraL Soft Drinks Co. Ltd (COCA-COLA BOTTLING COMPANY MALTA)

Bottler for the world’s leading soft drink Company, including manufacturing and marketing facilities for the island of Malta with over 210 staff. Importers of world renowned Beer, Water, Coffee and Energy Drink Brands

Post : Business Development Manager (Imported Beer Brands)

Promoted to Business Development Manager for Imported Beer Brands, to focus on the expansion within the Company's Beer portfolio which includes : 

- Stella Artois

- Lowenbrau 

- Berlin 

- Heineken Draught

- Bavaria Beer 

In this role I have been entrusted with the following duties;

- Sales Projections, monitoring & reporting per brand and per SKU on a weekly & monthly basis, ensuring to meet monthly budgets.

- Penetration monitoring & reporting to sales team to increase numeric distribution.

- Monitor the Performance of Draught Equipment to ensure optimised performance and target new installation opportunities.

- Meet clients with Sales team members to discuss introduction of brands and/or tackle and issues or difficulties regarding any brand.

- Hold weekly meeting with Technical and Sales Department to ensure smooth running operations for installations & dismantling.  

- Create Yearly Business Plans for each brand for Sales & Marketing and present final presentations to Top Management. 

- Deal with international partners & brand representatives form all brands.

- Increase numeric distribution by finding or creating new opportunities to gain higher sales volume on the market. 

- Increase visibility of the brands by effective distribution of POP Material and Activation Merchandising for both Off Trade & On Trade markets.

- Initiate & maintain localised web presence on GSD site and Social Media for the Brands in Malta, providing content in text and visual formats.

- Create Marketing Campaigns & promotions per brand to increase brand equity and increase sales volume.

- Lead Brand educational initiatives for Clients and Internal staff (sales team & technical) to have brand interactivity and ensure the right   delivery of the product to the end customer. This includes brand events and educational lectures.

- Create articles and PR communication for the brands, both for print and digital format.