Wilfred Camilleri - Curriculum & Portfolio

June 2011 - April 2012  : The GeneraL Soft Drinks Co. Ltd (COCA-COLA BOTTLING COMPANY MALTA)

Bottler for the world’s leading soft drink Company, including manufacturing and marketing facilities for the

island of Malta with over 250 staff.

Post : Media & Communications Manager

Promoted to this post to manage the communications department of the company handling the following duties;

- Media allocation including TV, Radio, Internet, Social Media & Print

- Media buying 

- Traditional & new media oriented campaign conceptualization and implementation.

- Management of online media and social media. 

- Creative team leader with in-house design team & third parties.

- Management of budgets for advertising and campaign related materials. 

- Draw brands’ annual BPs including communication calendars and fully fledged campaign mechanics and strategies. 

- Liaise with Coca-Cola international for artwork & campaign approvals.


- Continue to build on the work done during my previous post. 

- Creation of “Toolkits” for the Activation, Merchandising & Sales teams to ensure conformity in activation and branding

- Creation of new in-store materials in collaboration with the internal design team to maximize space and point of sale opportunity.

- Supervised re-design of Kristal new Packaging

- Started new Social Media campaign approaches for specific brands (in line with TCCC)

- Increase in the presence of Coca-Cola in Malta online, via Mycoke.com.mt and Social Media

- Drew a full e-commerce / e-marketing program for GSD for 2012 (still to be implemented)