Wilfred Camilleri - Curriculum & Portfolio

June 2015 - May 2019 : Charles Grech Co & Ltd

Top local importers of Spirits, Beers, Tabocco and other F&B products, providing services on the Maltese market since 1881. The Company has its own distribution system serving a large portfolio of clients, plus having an own portfolio of nine (9) outlets, six (6) retail and three (3) On Trade outlets. 

Post : Marketing Manager 

Marketing Manager with focus on the company’s Beer Brand portfolio and overall Marketing & Brand management of Spirits and Charles Grech Brand and own outlets. Some of the Brands in the portfolio include: 

  • Heineken, Moretti, Sol, Affligem
  • Jack Daniel’s
  • The Macallan, Highland Park, Famous Grouse
  • Tomintoul, Glen Moray, Sire Edward’s, Label 5 
  • Bloom London Dry Gin, Opihr Gin & Greenal’s
  • Gin Mare, Monkey 47, 
  • Stolichnaya Vodka
  • Illva Disaronno 

Key Role & Achievements 

  • Creating Marketing Plans for each Brand according to brand plan & platforms.
  • Manage A&P budgets per brand according to the yearly Business Plan.
  • Design promotions for individual brands and/or Corporate Brand in line with BP, both on traditional media and digital platforms.
  • Weekly & Monthly performance KPI reporting per brand.
  • Liaise with International partners & representatives and take care of Market Visits.
  • Manage & structure company’s social media platforms.
  • Brand speaker and presenter in tastings and/or educational events to the public and the trade.
  • Manage PR and communication with the press and organise events as required.