June 2015 - May 2019 : Charles Grech Co & Ltd
Top local importers of Spirits, Beers, Tabocco and other F&B products, providing services on the Maltese market since 1881. The Company has its own distribution system serving a large portfolio of clients, plus having an own portfolio of nine (9) outlets, six (6) retail and three (3) On Trade outlets.
Post : Marketing Manager
Marketing Manager with focus on the company’s Beer Brand portfolio and overall Marketing & Brand management of Spirits and Charles Grech Brand and own outlets. Some of the Brands in the portfolio include:
- Heineken, Moretti, Sol, Affligem
- Jack Daniel’s
- The Macallan, Highland Park, Famous Grouse
- Tomintoul, Glen Moray, Sire Edward’s, Label 5
- Bloom London Dry Gin, Opihr Gin & Greenal’s
- Gin Mare, Monkey 47,
- Stolichnaya Vodka
- Illva Disaronno
Key Role & Achievements
- Creating Marketing Plans for each Brand according to brand plan & platforms.
- Manage A&P budgets per brand according to the yearly Business Plan.
- Design promotions for individual brands and/or Corporate Brand in line with BP, both on traditional media and digital platforms.
- Weekly & Monthly performance KPI reporting per brand.
- Liaise with International partners & representatives and take care of Market Visits.
- Manage & structure company’s social media platforms.
- Brand speaker and presenter in tastings and/or educational events to the public and the trade.
- Manage PR and communication with the press and organise events as required.